X: The New Twitter Rebranding and Its Future Plans
3 min readTwitter, the popular social media platform that allows users to share short messages, images, videos, and more, is undergoing a major rebranding as X.
The new name and logo, which are currently in place temporarily, reflect the company’s ambition to become more than just a text-based service, but rather an “everything app” that can compete with the likes of WeChat in China.
Photo by Fachrizal Maulana on Unsplash
What Is X?
X is the new name and brand identity of Twitter, which was acquired by billionaire entrepreneur Elon Musk last year for $44 billion.
The name X was chosen by Musk as a symbol of his vision to transform Twitter into a “super app” that can offer a variety of features and functions to its users, such as audio, video, messaging, payments, banking, and more.
The domain X.com currently redirects to Twitter.com, but it may become the official domain of the platform in the future. The logo of X is a simple blue X shape, which replaces the iconic blue bird that has been associated with Twitter since its inception in 2006.
Why Is Twitter Rebranding As X?
Twitter is rebranding as X to reflect its evolution from a microblogging service to a multifaceted platform that can cater to different needs and preferences of its users. According to Musk and the newly-appointed CEO of X, Linda Yaccarino, X is the future state of unlimited interactivity, centered in audio, video, messaging, payments/banking, and powered by artificial intelligence (AI).
Musk has previously expressed his admiration for WeChat, the Chinese super app that has over 1.3 billion users and offers a range of services such as social media, e-commerce, gaming, news, entertainment, and more. Musk has said that he wants to create a similar app for the global market, and that acquiring Twitter was an “accelerant” to creating X.
What Are The Future Plans Of X?
X has already made some changes to its platform since Musk took over, such as reinstating banned accounts, locking verification checkmarks behind a paywall, applying reading limits, and sacking thousands of staff.
However, these are only the beginning of the major overhaul that X plans to implement in the coming months.
Some of the future plans of X include:
- Adding comprehensive communications and the ability to conduct your entire financial world within the app.
- Expanding the focus of X beyond text-based content to include audio and video features, such as podcasts, live streams, stories, and more.
- Integrating AI features into X, such as content generation, summarization, translation, moderation, and more.
- Enhancing the security and privacy of X users by implementing encryption, authentication, and blockchain technologies.
- Launching an API for developers to create apps and integrations within X.
- Offering premium subscriptions and monetization options for creators and influencers on X.
Photo by Julian Christ on Unsplash
How Can You Use X?
X is currently available as a web app or a mobile app for Android and iOS devices. You can sign up for a free account using your email address or phone number.
Also, you can explore X’s help center and community resources to learn more about how to use X effectively. You can find a lot of useful information online.
Should You Try X?
If you are a fan of Twitter or curious about what Musk has in store for the platform, you should give X a try. You might find it more versatile and powerful than Twitter or other social media apps. You might also enjoy the new features and functions that X will offer in the future.
However, if you are not comfortable with the changes that Musk has made or will make to the platform, such as reducing moderation or increasing data collection, you might want to look for other alternatives. You might also find X too complex or overwhelming compared to Twitter or other apps.
One thing is certain: X is an exciting milestone in the era of social media platforms and advanced technology.
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Last updated: August 2023.
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