Best Ads Platforms for Websites – Top 5 (2023)
5 min readIf you have a website or a blog, you might be wondering how to monetize it and generate some income from your online presence. One of the most common and effective ways to do that is by using ads platforms that connect you with advertisers who want to promote their products or services to your audience.
Ads platforms are online services that allow you to display ads on your website in various formats, such as banners, videos, native ads, pop-ups, etc. You get paid every time someone clicks on an ad or views it for a certain amount of time.
However, not all ads platforms are created equal. Some offer better rates, features, support, and user experience than others.
To help you choose the best one for your website, we have compiled a list of the 5 best ads platforms for websites, based on their popularity, performance, and reviews.
Best Ads Platforms in 2023:
Google Adsense
Google Adsense is the most popular and widely used ads platform for websites. It allows you to display ads from Google’s network of advertisers on your website and earn money from clicks or impressions.
Google Adsense is easy to set up and use. You just need to sign up with your Google account, create an ad unit, and paste the code on your website. Google will automatically show relevant ads based on your content and audience.
Google Adsense offers various ad formats, such as text, image, video, responsive, link units, etc. You can also customize the look and feel of your ads to match your website design.
Google Adsense pays you monthly via bank transfer or check once you reach the minimum threshold of $100. You can also track your earnings and performance with Google Analytics.
Google Adsense is a great choice for beginners and small to medium-sized websites that want to monetize their traffic with minimal hassle and maximum control.
Ezoic
Ezoic is an AI-powered ads platform that optimizes your website’s ad revenue by testing different ad placements, sizes, colors, and types. It also improves your website’s speed, user experience, and SEO.
Ezoic works by integrating with your existing ad networks, such as Google Adsense, Ad Exchange, Media.net, etc., and using machine learning to find the best combination of ads for each visitor and page.
Ezoic claims to increase your ad revenue by 50-250% while also enhancing your website’s performance and quality. You can also access detailed analytics and reports on your ad revenue, traffic, engagement, bounce rate, etc.
Ezoic is free to use for websites that have less than 10k monthly visits. For larger websites, Ezoic charges a small percentage of your ad revenue or a flat monthly fee depending on your plan.
Ezoic is a great choice for websites that want to boost their ad revenue and user experience with the power of AI.
Taboola
Taboola is a native ads platform that helps you drive more traffic and revenue by showing relevant content recommendations on your website. Taboola’s content recommendations are based on the interests and behavior of your visitors and appear as sponsored links at the end of your articles or in other strategic locations.
Taboola works with thousands of publishers and advertisers across various niches and categories. You can choose from different content formats, such as articles, videos, slideshows, quizzes, etc., and customize the look and feel of your recommendations.
Taboola pays you based on the number of clicks or views generated by your recommendations. You can also track your earnings and performance with Taboola’s dashboard and analytics tools.
Taboola is a great choice for websites that want to increase their traffic and revenue by showing high-quality content recommendations to their visitors.
Clickadu
Clickadu is a pop-under ads platform that helps you monetize your website’s traffic with high-paying ads that appear behind the main browser window. Pop-under ads are less intrusive than pop-up ads and have higher conversion rates.
Clickadu works with over 240 countries and regions and supports various payment models, such as CPM (cost per mille), CPC (cost per click), CPA (cost per action), etc. You can also choose from different ad formats, such as pop-under, push notifications, video pre-roll, etc.
Clickadu pays you weekly or monthly via PayPal, Payoneer, WebMoney, Bitcoin, etc., once you reach the minimum threshold of $10. You can also monitor your earnings and performance with Clickadu’s dashboard and analytics tools.
Clickadu is a great choice for websites that want to monetize their traffic with high-paying pop-under ads.
Media.net
Media.net is a contextual ads platform that helps you monetize your website’s traffic with relevant and personalized ads. It is powered by Yahoo and Bing and displays ads based on the keywords and topics of your content and audience.
It offers various ad formats, such as display, native, video, in-content, etc. You can also customize the appearance and placement of your ads to match your website design.
Media.net pays you monthly via PayPal or wire transfer once you reach the minimum threshold of $100. You can also access detailed reports and insights on your ad revenue, traffic, performance, etc.
It is a great choice for websites that want to monetize their traffic with contextual and personalized ads.
Bonus platform: Mediavine
Mediavine is another popular ads platform for websites, especially in the lifestyle and food niches. However, it is not included in my list of Top 5 because it has higher requirements and lower availability than the other platforms.
Mediavine requires you to have at least 50,000 sessions per month to join their network, whereas the other platforms have lower or no traffic minimums. It also has a long waiting list of applicants, so it can take months to get approved.
According to some online reviews and a few acquaintances’ stories, Mediavine pays well and offers excellent support and features to its publishers.
However, some publishers also reported that their earnings dropped significantly after Mediavine changed its revenue share model in 2020.
I encourage you to look it up and see if it might be a good fit for your needs.
Conclusion
These are the 5 best ads platforms for websites in 2023 that we recommend you to try. Each of them has its own advantages and disadvantages, so you need to test them out and see which one works best for your website’s niche, audience, and goals.
We hope this article has helped you find the best ads platform for your website.
If you have any questions or feedback, feel free to leave a comment below.
Happy monetizing! 😊
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